Sell more leads: see what your unsold leads are worth

Sell the leads that miss their first buyer, and earn more on the ones that do sell. Let buyers bid against each other so fresh leads clear above your minimum, send unsold leads to a private marketplace at a lower price, and offer older leads through a subscription. Each step adds revenue from leads you already paid to generate.

There is no universal benchmark, because sell-through depends on your vertical, your buyer coverage by location, and how strict buyer filters are. Track it by lead type and location rather than as one number, since gaps in buyer demand usually show up in specific markets. For reference, one Juiced customer sold 41.5% of its leads on the first pass and 64.9% in total once its marketplace was running.

Most unsold leads are a demand problem, not a quality problem. A lead arrives in a location or category where no buyer has budget, the buyers who cover it have reached their caps, or it fails a buyer filter. Recruiting buyers helps, and so does giving those leads a second route instead of discarding them.

Usually, yes. You already paid to generate the lead, so revenue from a second sale is close to pure margin. Discounted resale also gives smaller buyers a low-cost way to test your leads before they commit to bidding. Set a floor price so a lead never sells for less than it is worth to you.

The calculator is an estimate built from the numbers you enter. Bidding lift, marketplace recovery, and club revenue depend on your buyers and verticals, so treat the defaults as a starting point and replace them with your own figures when you have them.

Yes. There is no sign up and nothing you enter is saved. The math runs in your browser, so you can change the numbers as often as you like.