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Lead bid calculator: how much should you bid per lead?
Before you bid on a lead, know what one is worth to you. Enter what a customer is worth, your margin, and how many leads you close to see your break-even bid, a target bid that keeps profit on every sale, and what each new customer costs.
Free, no sign up. Results update as you type.
What a customer is worth to you
What a typical customer pays you, over the life of the relationship.
The share of that revenue left after the cost of delivering it.
Out of every 100 leads you buy, how many become customers.
The share of each lead's profit you keep instead of bidding it away.
Bid up to this much per lead
$40.00
Your break-even bid is $80.00. At $40.00, you keep 50% of the profit from the average lead.
- Break-even bid
- $80.00
- Profit per customer
- $800
- Lead cost per customer
- $400
- Profit after leads
- $400
If your close rate changes
| Close rate | Break-even | Target bid |
|---|---|---|
| 5% | $40.00 | $20.00 |
| 10%yours | $80.00 | $40.00 |
| 15% | $120.00 | $60.00 |
| 20% | $160.00 | $80.00 |
On Juiced, the winning buyer pays the lowest bid step above the next highest bid, so your target bid is a ceiling. When competition is thin, you pay less.
Selling leads? Let buyers bid for them
Juiced gives your buyers a portal to bid by lead type and location, and charges the winning price from a prefunded wallet. Every plan starts with a 7-day free trial.
Start free trialHow the lead bid calculator works
Profit per customer is your average revenue per customer multiplied by your gross margin. Multiply that by your close rate to get the profit one lead brings in on average. That is your break-even bid: pay more and you lose money on the average lead.
Your target bid keeps part of that profit for you. If you keep 50%, the target bid is half of the break-even figure.
In Juiced bidding, the winning buyer pays the lowest bid step above the next highest bid, which can be less than their full bid. Treat your target bid as a ceiling: when competition is thin, you often pay less.
Put these numbers to work
The parts of Juiced that move each number in this calculator.
- Lead bidding softwareLet buyers bid by lead type and location within the controls you set.
- Buyer biddingBuyers bid above your minimum by lead type and location, and the highest bid wins.
- Wallet billingPrefunded wallets charge the winning price on every lead.
- For lead buyersThe self-service experience buyers get on Juiced.
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Frequently asked questions
Pay less than the profit a lead brings in on average. Multiply customer value by gross margin, then by your close rate. A $2,000 customer at a 40% margin and a 10% close rate makes each lead worth $80 in profit, so any bid under $80 is profitable on average.
A good cost per lead is one that leaves profit after you close the business. The same price can be cheap for one buyer and ruinous for another, because customer value and close rates vary widely between businesses and verticals.
Use profit. Revenue overstates what you can afford, because it ignores the cost of delivering the job, product, or policy. Gross margin turns customer revenue into the profit that is available to pay for leads.
Not on Juiced. The winning buyer pays the lowest bid step above the next highest bid, so a high bid sets your ceiling rather than your price. When no other buyer is close, you pay less than you bid.
Share it with buyers who hesitate to raise their bids. When a buyer sees the break-even bid for their own numbers, it is easier to agree on prices that work for both sides.
Yes. There is no sign up and nothing you enter is saved. The math runs in your browser, so you can try as many scenarios as you like.
Sell more of the leads you already generate
Bidding, a private marketplace, and the club recover revenue from every lead in one system. Every plan starts with a 7-day free trial.